ARTESANO

ARTESANO

2015 - 2023

After Effects
Premiere Pro
Illustrator
Photoshop

Artesano, a cherished family-owned luxury goods brand nestled in South Korea, carries over four decades of artistry in crafting bespoke bags, belts, wallets, and more.

During my time there, I took the helm in revamping their traditional style, infusing it with a contemporary allure. It was about preserving its timeless charm while drawing in a wider audience of clients and customers who appreciate both history and trendsetting designs.

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BRANDING

In order to uphold the brand's luxurious and traditional style while infusing it with a contemporary allure, meticulous attention was given to selecting colours. Extensive experimentation was conducted to pair numerous colors. The brand icon and typography underwent redesign without compromising the brand's established identity.

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